Navy's 6th Birthday

It's hard to believe that Navy has turned 6 today! What started as an idea while recovering in a hospital bed has blossomed into something beyond my wildest dreams. Six years ago, I spotted a gap in the beauty industry, a discovery that changed my career path forever. As a beauty professional and owner of multiple salons, I was frustrated by the lack of high-quality, purpose-built beauty tools. Most of the tools available were designed for other industries, like dentistry, and simply weren’t suitable for beauty professionals. The significant amount of waste generated from these unsuitable tools ending up in landfills was completely unacceptable. So, I decided to take action—and that's how Navy Professional was born.

Navy began with a clear mission: to revolutionise beauty tools by designing products that are not only professional-grade but also ethically sourced, sustainable, and visually appealing.

Thanks to the incredible support from our community of beauty professionals and consumers, we’ve experienced phenomenal growth. What began as a brand solely focused on beauty tools has now evolved into so much more. Today, I’m proud to announce that Navy Professional has transformed into a holistic, luxury lifestyle brand under the simplified name, Navy.

Our journey has been nothing short of extraordinary. From launching premium, innovative beauty tools to offering a diverse range of skincare and homeware products, we’ve embraced our evolution while staying true to our core values: loyalty to our community, sustainability, and ethical sourcing. I'm particularly proud that all our collections are either handmade in Yorkshire or sourced from local suppliers, ensuring quality and supporting local artisans.

One of the most rewarding aspects of Navy's journey has been seeing how our products resonate with people globally. Today, we have a presence in 156 countries, and our devoted social media community continues to inspire us daily. Iconic products like our gold tin of Cuticle Balm have gained a cult following, and this growth is a testament to the loyalty of our customers and the uncompromising quality we’ve worked hard to maintain.

When I founded Navy, my goal was simple: to create beauty tools designed to do the job right, without compromising sustainability or ethics. Six years later, that vision remains the foundation of everything we do. Our mission is to empower individuals—whether they’re beauty professionals or at-home enthusiasts—to take control of their beauty routines with confidence. Now, that mission extends beyond beauty tools to include skincare and homeware, helping our customers build a balanced, beautiful life.

As we celebrate Navy’s 6th birthday, I’m more excited than ever about the future. Our newly simplified name, expanded range, and the acquisition of our new farm HQ (Navy Farm) reflect the growth we've achieved and the incredible journey we’ve shared with our community. While Navy started with beauty tools, we’ve evolved into a brand committed to elevating every aspect of your lifestyle—from beauty essentials to luxury homeware.

Thank you for being part of this incredible journey. Your support means the world to us, and I can’t wait to see where the next six years take us!

Here’s to the next chapter of Navy—where beauty meets lifestyle, and quality is always at the heart of everything we do.

With love,
Rebecca Crawforth
Founder & CEO of Navy